What is a brochure (and how is it different from a booklet or leaflet)?
In short
A brochure is a printed publication that presents a business, its products or its services. In practice it is either a folded leaflet or a stapled booklet, depending on how much there is to say.
A brochure is a printed piece that introduces a business, a venue, a course or a range of products, usually with more pictures and polish than a simple flyer. "Brochure" describes the purpose rather than the format: the same brochure could be a folded A4 sheet or a stapled booklet of several pages.
Brochure, booklet or leaflet?
| Format | Pages | Good for |
|---|---|---|
| Flat leaflet | 1 or 2 sides | A single offer, event or message |
| Folded leaflet | 4 panels (half fold) or 6 panels (roll or Z fold) | A short brochure: services, a menu of options, a step-by-step story |
| Stapled booklet | 8 to 24 pages | A fuller brochure: catalogues, prospectuses, programmes, annual reviews |
A folded leaflet is the simplest brochure and fits a C5 envelope (half fold) or a DL envelope (roll or Z fold). Choose a stapled booklet when you need eight pages or more, or want something that feels like a publication.
Our brochure options
- Folded leaflets: A4 on 135gsm or 170gsm gloss, half folded to A5 or roll or Z folded to DL.
- Stapled booklets: A5 or A4, 8 to 24 pages, 170gsm silk throughout, from 50 copies.
VAT on brochures
Brochures and booklets are normally zero-rated under HMRC Notice 701/10, and folded leaflets are zero-rated where they qualify. Our VAT on printing page explains the rules, and the booklet page count guide helps you plan a multi-page brochure.
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